A seamless Magento to Shopify Plus migration with full CRO overhaul. 95% conversion lift and 70% faster load times.
Vault & Vine had been running on Magento for over 7 years. Their catalog had grown to 15,000+ SKUs, their custom module dependencies were complex, and their database had accumulated years of technical debt. The site was slow, expensive to maintain, and their development team was spending 80% of their time just keeping the lights on.
They needed to migrate to Shopify Plus with zero downtime, preserve all SEO equity, and emerge with a store that was faster, easier to manage, and optimized for conversion.
We executed a phased migration over 12 weeks. Phase 1 focused on data mapping and cleanup — we reduced their SKU count from 15,000 to 8,000 by eliminating duplicates and discontinued products. Phase 2 was the design and development of their new Shopify Plus storefront, with a focus on conversion optimization from the first wireframe.
The migration itself took place over a weekend with zero downtime. All 301 redirects were in place before the DNS switch, preserving 100% of their SEO ranking. Post-launch, the site loaded 70% faster and conversions increased 95% within 60 days.
"Our migration from Magento was seamless. Novus handled everything — and the post-launch results exceeded every benchmark we set. I've never seen a platform migration go this smoothly."
— David Wu, Founder, Vault & Vine