A headless Shopify storefront with an immersive Three.js product viewer. 3× repeat purchase rate and 85% mobile conversion.
Bloom Essentials had built a loyal following for their premium wellness products, but their off-the-shelf Shopify theme was holding them back. The generic template failed to convey the quality of their products, and their bounce rate was climbing as mobile traffic grew.
They needed a digital experience that matched the premium feel of their products — something immersive, fast, and conversion-optimized. They wanted customers to feel the quality before they bought.
We built a headless storefront using Next.js and Shopify's Storefront API, with a custom Three.js product viewer that let customers explore products in 3D. The site loads in under 1.2 seconds with a perfect 100 mobile performance score.
We also redesigned their subscription flow, reducing the number of steps from 5 to 2. The result: a 66% improvement in subscription completion rate and a 3× increase in repeat purchases within 90 days.
"The most technically gifted team we've ever worked with. Our headless storefront loads in under a second and the Three.js product viewer is incredible."
— Marcus Reed, CTO, Bloom Essentials