A luxury marketplace's complete brand overhaul and Shopify Plus migration. Revenue grew 220% in 6 months with a 40% faster storefront.
LUXE Collective came to us with a problem familiar to many fast-growing brands: their existing Magento store couldn't keep pace with their ambitions. The site was slow, the admin experience was painful, and every marketing campaign required developer intervention.
Their mobile conversion rate was declining, page load times exceeded 6 seconds, and their team was spending more time fighting the platform than growing the business. They needed a partner who could not only migrate them to Shopify Plus but also reimagine their entire digital experience.
We began with a comprehensive discovery phase — auditing their product catalog, analyzing customer behavior data, and mapping the ideal customer journey. This informed a complete IA restructuring that simplified navigation from 7 categories to 4 while improving product discoverability.
The design phase produced a sophisticated visual system that elevated the luxury positioning while maintaining approachability. Custom product cards with hover states, editorial-style collection pages, and a streamlined checkout flow that reduced cart abandonment by 28%.
"Novus didn't just build us a new website — they transformed how we think about our digital presence. The revenue growth speaks for itself, but the real win is how much easier our team's life has become."
— Sarah Kim, CEO, LUXE Collective